PORTLAND, Maine — LSO Media Group has appointed Jonathan Gonzalez as chief executive officer, effective September 1, 2026. Gonzalez will lead the company’s next phase of growth, with a focus on strengthening its existing businesses and pursuing new commercial opportunities.
Gonzalez plans to work with the leadership of each operating company to identify where investment, partnerships, and additional resources can support expansion. His approach will begin with the businesses already in the portfolio: helping each brand reach more customers, develop its offerings and build more consistent sources of revenue.
For the group’s media businesses, those priorities include expanding advertising and sponsorship relationships, pursuing distribution opportunities and finding new ways to connect content with audiences. Across the broader portfolio, Gonzalez will focus on business development and partnerships that fit each company’s market and capabilities.
Strengthening operations will also be a central part of his agenda. Gonzalez intends to improve coordination among corporate departments and brand leadership, establish clear performance goals, and review how shared resources can better support individual businesses. This work will help the company plan for expansion and assess whether new initiatives are delivering the intended results.
Investment decisions will consider both an opportunity’s commercial potential and the people, funding and operational support needed to sustain it. Brand leaders will play a direct role in shaping these plans, bringing their knowledge of their customers and markets into the group’s wider strategy.