Advertising Account Executive

Position summary

The Advertising Account Executive will connect prospective advertisers with relevant opportunities across LSO Media Group’s media portfolio. Reporting to the Director of Advertising Sales, you will research prospects, conduct discovery conversations and prepare proposals based on the advertiser’s objectives and the inventory available. You will maintain an organized pipeline and take responsibility for clear communication from the first conversation through the campaign handoff.

You will work with advertising operations, research and client partnerships colleagues to establish realistic expectations and support lasting accounts. The role requires persistence, preparation and sound judgment about what makes a suitable commercial fit. You will use approved pricing and substantiated audience information, document customer requirements and coordinate reviews of nonstandard requests. Campaign performance and customer feedback will inform renewal discussions and future recommendations.

Responsibilities

• Research prospective advertisers and prepare outreach around a specific business need and relevant media opportunity.
• Conduct discovery conversations that establish objectives, target audiences, timing, budget and decision responsibilities.
• Build proposals using current inventory, approved pricing and supported audience information.
• Maintain accurate account and opportunity records, including qualification evidence, next steps and expected decision dates.
• Coordinate internal review of commercial terms, special requests and campaign requirements before making commitments.
• Prepare complete campaign handoffs with agreed deliverables, creative deadlines, contacts and approval records.
• Follow campaign progress with operations and account colleagues, helping resolve customer questions promptly.
• Develop renewal recommendations based on documented delivery, advertiser feedback and the next business objective.

Required qualifications

• At least two years of sales, account development or related customer-facing commercial experience.
• Ability to research prospects, conduct purposeful discovery and present a clear proposal.
• Experience maintaining an organized pipeline and following through on agreed actions.
• Comfort discussing campaign goals, budgets and performance without overstating available evidence.
• Strong written and verbal communication; a relevant degree or equivalent practical experience.

Preferred qualifications

• Experience selling advertising, sponsorships, digital services or other business-to-business offerings.
• Familiarity with television, streaming or digital media campaign workflows.
• Experience developing repeat business with small and midsize advertisers.

Measures of success

• Prospects receive relevant recommendations supported by clear discovery notes.
• Pipeline records reflect actual customer progress and credible next actions.
• Signed campaigns arrive in operations with complete requirements and realistic deadlines.
• Account growth and renewal activity reflect advertiser needs and documented delivery.

First 90 days

Review the company’s advertising offerings, approved sales materials and campaign handoff process during the first 90 days. Build a researched prospect list with the sales director, practice discovery and prepare initial proposals under review. Establish a regular outreach and pipeline rhythm, coordinate a complete handoff for a qualified opportunity and use early customer feedback to refine your approach.

Compensation

Proposed annual base salary of $60,000–$85,000 USD. The final offer will reflect relevant experience, qualifications and the agreed scope of the position, subject to approval. This range covers base pay only; any incentive compensation or benefits would be specified separately in an employment offer.

What to include in your application

Describe a nonconfidential sale or account-development example, including how you found the opportunity, understood the customer’s need and coordinated delivery. Explain your personal contribution and lessons learned.